Reflections on the integration of the tv documentary program market 電視紀(jì)錄片節(jié)目市場整合的幾點思考
The three - day program market witnessed an intentional transaction agreement worth 554 million yuan 經(jīng)過3天的交易,截止28日,各項交易活動達成意向性協(xié)議金額5 . 54億元人民幣。
One of main points of this essay will discuss is the trial of deepened analysis with marketing knowledge and statistic knowledge on rating on the base of data provide by authoritative survey organization , and then the way and thought of analysis could be useful for the personnel concerned to evaluating programs , programming and programs marketing 本文所要探討的就是在調(diào)查機構(gòu)提供的收視率數(shù)據(jù)基礎(chǔ)上嘗試進行深度分析,運用營銷學(xué)和統(tǒng)計學(xué)方面的一些知識和方法,利用csm的數(shù)據(jù)和具體的媒體市場(北京)進行實證分析。